flow

The same platform, from a bank with millions of customers to a clinic with two receptionists.

What changes between industries is the components switched on, the agent policy cards, and how deep the integration with core systems goes — not the product. Pick an industry to see the typical requests, who resolves them, and how partners deliver it.

Banking & fintech

Verified self-service on WhatsApp, with bankers approving what policy reserves for them.

Card questions, transfers, disputes, limits, loans and alerts — handled by agents under policy cards written by risk, executed through the core-banking component, and handed to a banker with the draft ready when the amount, the risk score or the regulation says so.

  • Identity levels mapped to request types — from OTP to document + liveness
  • Transaction agents bounded by amount, payee type, segment and frequency
  • Fraud alerts as outbound conversations with block, replace and case in one thread
  • Full audit trail: inputs, tool calls, policy version, approver

Banking deep dive

Identity → transactions → explanation → transfer within limits.

Typical requests and who resolves them

  • Unrecognized card chargeIdentify, show recent transactions, explain the merchant, offer dispute
    agent
  • Transfer to known payeeConfirm, execute in core banking, reference and new balance
    agent
  • Suspicious transactionOutbound alert, block, freeze card, replacement, case opened
    agent
  • Credit limit increase above bandAgent prepares history, income, policy check; banker approves
    approve
  • Loan hardshipAgent recognizes hardship language; person leads with options prepared
    person
  • Account closureReserved for a person with L4 identity
    person

Components usually switched on

WhatsApp BusinessVoice + IVROTP + deviceDocument + liveness IDVFraud scoringCore banking connectorE-signaturePayments

For partners

Banks are usually delivered with a solution partner who owns the core-banking integration and the control framework, plus technology partners for identity and fraud. flow provides the platform, the agent model and the reference policy cards.

Insurance

First notice of loss, claims, policy changes and renewals — in the conversation, with adjusters stepping in only when the estimate says so.

Claims are conversations with documents. flow opens the claim, collects photos and forms, runs the estimate through your component, books the garage or the assessor, and keeps the customer informed — with the adjuster handling the exceptions.

  • FNOL in chat with photo intake, classification and extraction
  • Estimate and fraud components as agent tools with thresholds
  • Policy service: certificates, schedules, beneficiary changes with the right identity level
  • Renewals and payments as outbound journeys with consent
FNOL → photos → claim opened → garage booked. Adjuster only above threshold.

Typical requests and who resolves them

  • Motor claim, low estimateClaim opened, photos received, garage booked, courtesy car arranged
    agent
  • Policy schedule for a lenderDocument generated and sent to customer and lender
    agent
  • Claim above thresholdAgent packages evidence and estimate; adjuster approves payout
    approve
  • Renewal with price changeOutbound with options; retention offer needs approval
    approve
  • Complaint about a rejected claimPerson leads with the full history and a drafted response
    person

Components usually switched on

WhatsApp BusinessEmailDocument intake + OCRDamage estimate componentFraud scoringPolicy admin connectorE-signaturePayments

For partners

Insurers typically come through consultancies and core-system integrators. Damage-estimate, IDV and fraud vendors package their products as components and get distribution across every insurer on the platform.

Telecom & utilities

Outages, diagnostics, billing and field scheduling at operator volume — with remote fixes before anyone is dispatched.

The service agent reads the network and billing systems, runs remote diagnostics, explains the bill, changes the plan within retention rules, and books the technician from the field-service system. Volume is what flow is built for; the person handles the 10% that need judgment.

  • OSS/BSS connectors as agent tools: line status, remote reset, provisioning
  • Billing explanations from the actual invoice, not a script
  • Plan changes within retention policy; downgrades handed with an offer prepared
  • Technician slots from field-service systems; ETA updates outbound

Large-organization deployments

Line check → remote reset → ticket → technician slot, no queue.

Typical requests and who resolves them

  • Internet downLine check, remote reset, confirmation; ticket + technician if repeated
    agent
  • “Why is my bill higher?”Explanation from invoice lines, one-time charges highlighted
    agent
  • Plan upgradeExecuted in BSS within policy
    agent
  • Downgrade or cancellationAgent prepares retention offer; person approves or negotiates
    approve
  • Repeated outage complaintPerson leads with the fault history and a drafted apology + credit
    person

Components usually switched on

WhatsApp BusinessVoice + IVRSMS/RCSOTPOSS/BSS connectorField-service connectorPaymentsBilling

For partners

Operators are also platform partners: they offer flow to their SMB customers under their own brand, bundled with connectivity. See the SMB-through-partners model.

Healthcare

Appointments, reminders, pre-visit forms, results and referrals — with consent and privacy controls built in.

Clinics and providers run on schedules and forms. flow books and moves appointments, sends pre-visit questionnaires into the visit notes, delivers results with the right identity level, and handles referrals — while clinicians and front desks stay in one inbox.

  • Scheduling components: clinic systems, calendars, room and resource booking
  • Encrypted form fields; consent recorded per person and purpose
  • Results delivery gated by identity level and clinician release
  • No-show reduction with reminders and one-tap rescheduling
Booking → confirmation → pre-visit questionnaire into the notes.

Typical requests and who resolves them

  • Book or move an appointmentSlots from the clinic system, confirmation, reminder
    agent
  • Pre-visit questionnaireSent, filled in chat, written to visit notes
    agent
  • Results readyDelivered after clinician release, with the identity level required
    agent
  • Referral requestAgent prepares the referral; clinician approves
    approve
  • Clinical questionPerson (nurse line) leads; agent provides history and drafts
    person

Components usually switched on

WhatsApp BusinessVoiceOTPClinic scheduling connectorForms with encrypted fieldsDocument storagePayments

For partners

Healthcare deployments usually come through practice-management vendors and health IT integrators, who bring the scheduling and records connectors as components.

Retail & e-commerce

Order status, returns, replacements and store questions — resolved in the thread, with refunds under policy.

The service agent reads orders and shipments, executes returns and replacements within policy, answers product and store questions from your catalog, and hands over when a refund crosses the threshold or the customer is unhappy.

  • Order, shipment and returns connectors as tools
  • Refund and replacement limits per segment and order value
  • Catalog and store data for questions — with sources
  • Outbound: delivery updates, back-in-stock, abandoned checkout with consent
Order status → damaged item → replacement, no return needed.

Typical requests and who resolves them

  • Where is my order?Live status from the courier connector
    agent
  • Damaged itemReplacement or refund within policy; photo for the record
    agent
  • Refund above thresholdAgent prepares evidence; team lead approves
    approve
  • Store stock questionAnswered from inventory, with the nearest store
    agent
  • Angry customer, repeat issuePerson leads with the full order history and a drafted resolution
    person

Components usually switched on

WhatsApp BusinessEmailSMSOrder management connectorCourier connectorsPaymentsCatalog

For partners

Retail comes through e-commerce platforms, courier networks and agencies. Courier and payment providers benefit most from packaging as components.

Professional services

Accounting, legal and advisory firms: document collection, client communication and deadlines — where flow started.

flow runs in production in accounting firms today: document collection with reminders and classification, client communication on WhatsApp and email, task and deadline management, supplier and advisor directories, and integrations with accounting and audit software.

  • Required-document tracks per client type, with completeness views
  • Agent-driven reminders and intake with OCR and classification
  • Telephony with transcription and automatic task creation
  • Focused control agents for annual-report checks — one check per agent, explainable
Document request → intake → ask the supplier directly → file complete.

Typical requests and who resolves them

  • Missing documents for a filingRequest, remind, receive, classify, file
    agent
  • Ask a supplier for an invoiceAgent requests from the supplier on the client's behalf
    agent
  • Deadline approachingTasks created and assigned; client reminded
    agent
  • Tax position questionPerson answers; agent prepares the file and history
    person
  • Annual-report controlFocused agents run checks; accountant reviews findings
    approve

Components usually switched on

WhatsApp BusinessEmailVoice with transcriptionDocument intake + OCRAccounting software connectorsE-signature

For partners

Vertical software vendors for accounting and legal can embed flow or resell it; firms also serve as a channel to their own SMB clients.

Logistics & manufacturing

Deliveries, suppliers and the shop floor — three desks, one platform.

Customers reschedule deliveries in chat. Suppliers ask about invoices and revise purchase orders on the supplier desk. Employees swap shifts and file requests on the employee desk. Operations sees all three in one communication center with the ERP behind it.

  • Delivery scheduling and ETA updates from your TMS
  • Supplier desk: POs, invoices, delivery notes, compliance documents
  • Employee desk for shift and field workers without email
  • Procurement workflows with tenders and approvals
Delivery window → reschedule → driver assigned → ETA updates.

Typical requests and who resolves them

  • Reschedule a deliverySlots from the TMS, driver reassigned, ETA sent
    agent
  • Invoice status (supplier)Answered from ERP; payment date given
    agent
  • PO revisionAgent updates dates within tolerance; procurement signs
    approve
  • Shift swap (employee)Coverage suggested; manager approves
    approve
  • Damaged goods claim from a customerPerson leads with photos and the delivery record
    person

Components usually switched on

WhatsApp BusinessVoiceSMSERP connectorTMS connectorE-signatureDocument intake

For partners

ERP and TMS vendors, and 3PL operators, package their systems as components and offer flow to shippers and suppliers in their network.

Public sector

Resident services on the channel residents already use — with the identity and record-keeping the sector requires.

Municipalities and agencies handle permits, fines, bills, appointments and reports. Agents resolve the routine from the records, with the identity level each service needs, and route the rest to the right department with the case prepared.

  • Identity levels per service, from none to government ID verification
  • Case management with departments, SLAs and public status
  • Multi-language service from one knowledge base
  • Accessibility and record-retention rules per jurisdiction
Fine number + ID → permit found → cancellation submitted.

Typical requests and who resolves them

  • Parking fine with a valid permitVerified, checked, cancellation submitted
    agent
  • Permit application statusAnswered from the case system
    agent
  • Appointment at a service centerBooked from the department calendar
    agent
  • Hazard reportCase opened with photo and location; department dispatches
    approve
  • Appeal or objectionPerson handles; agent prepares the file
    person

Components usually switched on

WhatsApp BusinessVoice + IVRSMSGovernment ID verificationCase management connectorPayments

For partners

Public-sector deployments come through licensed integrators and local government software vendors; flow provides the platform on sovereign or dedicated infrastructure where required.

Don't see your industry?

The platform doesn't know the difference between a claim and a permit — the policy cards and components do. Tell us the workflow and we'll map it.