The same platform, from a bank with millions of customers to a clinic with two receptionists.
What changes between industries is the components switched on, the agent policy cards, and how deep the integration with core systems goes — not the product. Pick an industry to see the typical requests, who resolves them, and how partners deliver it.
Verified self-service on WhatsApp, with bankers approving what policy reserves for them.
Card questions, transfers, disputes, limits, loans and alerts — handled by agents under policy cards written by risk, executed through the core-banking component, and handed to a banker with the draft ready when the amount, the risk score or the regulation says so.
- Identity levels mapped to request types — from OTP to document + liveness
- Transaction agents bounded by amount, payee type, segment and frequency
- Fraud alerts as outbound conversations with block, replace and case in one thread
- Full audit trail: inputs, tool calls, policy version, approver
Typical requests and who resolves them
- Unrecognized card chargeIdentify, show recent transactions, explain the merchant, offer disputeagent
- Transfer to known payeeConfirm, execute in core banking, reference and new balanceagent
- Suspicious transactionOutbound alert, block, freeze card, replacement, case openedagent
- Credit limit increase above bandAgent prepares history, income, policy check; banker approvesapprove
- Loan hardshipAgent recognizes hardship language; person leads with options preparedperson
- Account closureReserved for a person with L4 identityperson
Components usually switched on
For partners
Banks are usually delivered with a solution partner who owns the core-banking integration and the control framework, plus technology partners for identity and fraud. flow provides the platform, the agent model and the reference policy cards.
First notice of loss, claims, policy changes and renewals — in the conversation, with adjusters stepping in only when the estimate says so.
Claims are conversations with documents. flow opens the claim, collects photos and forms, runs the estimate through your component, books the garage or the assessor, and keeps the customer informed — with the adjuster handling the exceptions.
- FNOL in chat with photo intake, classification and extraction
- Estimate and fraud components as agent tools with thresholds
- Policy service: certificates, schedules, beneficiary changes with the right identity level
- Renewals and payments as outbound journeys with consent
Typical requests and who resolves them
- Motor claim, low estimateClaim opened, photos received, garage booked, courtesy car arrangedagent
- Policy schedule for a lenderDocument generated and sent to customer and lenderagent
- Claim above thresholdAgent packages evidence and estimate; adjuster approves payoutapprove
- Renewal with price changeOutbound with options; retention offer needs approvalapprove
- Complaint about a rejected claimPerson leads with the full history and a drafted responseperson
Components usually switched on
For partners
Insurers typically come through consultancies and core-system integrators. Damage-estimate, IDV and fraud vendors package their products as components and get distribution across every insurer on the platform.
Outages, diagnostics, billing and field scheduling at operator volume — with remote fixes before anyone is dispatched.
The service agent reads the network and billing systems, runs remote diagnostics, explains the bill, changes the plan within retention rules, and books the technician from the field-service system. Volume is what flow is built for; the person handles the 10% that need judgment.
- OSS/BSS connectors as agent tools: line status, remote reset, provisioning
- Billing explanations from the actual invoice, not a script
- Plan changes within retention policy; downgrades handed with an offer prepared
- Technician slots from field-service systems; ETA updates outbound
Typical requests and who resolves them
- Internet downLine check, remote reset, confirmation; ticket + technician if repeatedagent
- “Why is my bill higher?”Explanation from invoice lines, one-time charges highlightedagent
- Plan upgradeExecuted in BSS within policyagent
- Downgrade or cancellationAgent prepares retention offer; person approves or negotiatesapprove
- Repeated outage complaintPerson leads with the fault history and a drafted apology + creditperson
Components usually switched on
For partners
Operators are also platform partners: they offer flow to their SMB customers under their own brand, bundled with connectivity. See the SMB-through-partners model.
Appointments, reminders, pre-visit forms, results and referrals — with consent and privacy controls built in.
Clinics and providers run on schedules and forms. flow books and moves appointments, sends pre-visit questionnaires into the visit notes, delivers results with the right identity level, and handles referrals — while clinicians and front desks stay in one inbox.
- Scheduling components: clinic systems, calendars, room and resource booking
- Encrypted form fields; consent recorded per person and purpose
- Results delivery gated by identity level and clinician release
- No-show reduction with reminders and one-tap rescheduling
Typical requests and who resolves them
- Book or move an appointmentSlots from the clinic system, confirmation, reminderagent
- Pre-visit questionnaireSent, filled in chat, written to visit notesagent
- Results readyDelivered after clinician release, with the identity level requiredagent
- Referral requestAgent prepares the referral; clinician approvesapprove
- Clinical questionPerson (nurse line) leads; agent provides history and draftsperson
Components usually switched on
For partners
Healthcare deployments usually come through practice-management vendors and health IT integrators, who bring the scheduling and records connectors as components.
Order status, returns, replacements and store questions — resolved in the thread, with refunds under policy.
The service agent reads orders and shipments, executes returns and replacements within policy, answers product and store questions from your catalog, and hands over when a refund crosses the threshold or the customer is unhappy.
- Order, shipment and returns connectors as tools
- Refund and replacement limits per segment and order value
- Catalog and store data for questions — with sources
- Outbound: delivery updates, back-in-stock, abandoned checkout with consent
Typical requests and who resolves them
- Where is my order?Live status from the courier connectoragent
- Damaged itemReplacement or refund within policy; photo for the recordagent
- Refund above thresholdAgent prepares evidence; team lead approvesapprove
- Store stock questionAnswered from inventory, with the nearest storeagent
- Angry customer, repeat issuePerson leads with the full order history and a drafted resolutionperson
Components usually switched on
For partners
Retail comes through e-commerce platforms, courier networks and agencies. Courier and payment providers benefit most from packaging as components.
Accounting, legal and advisory firms: document collection, client communication and deadlines — where flow started.
flow runs in production in accounting firms today: document collection with reminders and classification, client communication on WhatsApp and email, task and deadline management, supplier and advisor directories, and integrations with accounting and audit software.
- Required-document tracks per client type, with completeness views
- Agent-driven reminders and intake with OCR and classification
- Telephony with transcription and automatic task creation
- Focused control agents for annual-report checks — one check per agent, explainable
Typical requests and who resolves them
- Missing documents for a filingRequest, remind, receive, classify, fileagent
- Ask a supplier for an invoiceAgent requests from the supplier on the client's behalfagent
- Deadline approachingTasks created and assigned; client remindedagent
- Tax position questionPerson answers; agent prepares the file and historyperson
- Annual-report controlFocused agents run checks; accountant reviews findingsapprove
Components usually switched on
For partners
Vertical software vendors for accounting and legal can embed flow or resell it; firms also serve as a channel to their own SMB clients.
Deliveries, suppliers and the shop floor — three desks, one platform.
Customers reschedule deliveries in chat. Suppliers ask about invoices and revise purchase orders on the supplier desk. Employees swap shifts and file requests on the employee desk. Operations sees all three in one communication center with the ERP behind it.
- Delivery scheduling and ETA updates from your TMS
- Supplier desk: POs, invoices, delivery notes, compliance documents
- Employee desk for shift and field workers without email
- Procurement workflows with tenders and approvals
Typical requests and who resolves them
- Reschedule a deliverySlots from the TMS, driver reassigned, ETA sentagent
- Invoice status (supplier)Answered from ERP; payment date givenagent
- PO revisionAgent updates dates within tolerance; procurement signsapprove
- Shift swap (employee)Coverage suggested; manager approvesapprove
- Damaged goods claim from a customerPerson leads with photos and the delivery recordperson
Components usually switched on
For partners
ERP and TMS vendors, and 3PL operators, package their systems as components and offer flow to shippers and suppliers in their network.
Resident services on the channel residents already use — with the identity and record-keeping the sector requires.
Municipalities and agencies handle permits, fines, bills, appointments and reports. Agents resolve the routine from the records, with the identity level each service needs, and route the rest to the right department with the case prepared.
- Identity levels per service, from none to government ID verification
- Case management with departments, SLAs and public status
- Multi-language service from one knowledge base
- Accessibility and record-retention rules per jurisdiction
Typical requests and who resolves them
- Parking fine with a valid permitVerified, checked, cancellation submittedagent
- Permit application statusAnswered from the case systemagent
- Appointment at a service centerBooked from the department calendaragent
- Hazard reportCase opened with photo and location; department dispatchesapprove
- Appeal or objectionPerson handles; agent prepares the fileperson
Components usually switched on
For partners
Public-sector deployments come through licensed integrators and local government software vendors; flow provides the platform on sovereign or dedicated infrastructure where required.
Large organizations, and SMBs through partners.
Large organizations
Multi-department, multi-brand deployments with SSO, dedicated environments, phased rollout, and department-level capability building. How a bank, a telco or a group runs flow across the estate.
SMB, through channel partners
Banks, telcos, software vendors and distributors offer flow to their business customers under their own brand: a WhatsApp desk with an agent, ready on day one, administered by the partner.
Don't see your industry?
The platform doesn't know the difference between a claim and a permit — the policy cards and components do. Tell us the workflow and we'll map it.